VERTU ‘Constellation’ Launch, Milan 2011

Vertu launched their first touch phone, “Constellation” in Milan, October 2011. Over 100 of the worlds leading luxury and lifestyle journalists were invited to experience a 360 immersive experience with Vertu, including their Concierge service and brand partners.

Prestigious Chinese Architect Ma Yansong, created a striking and contemporary installation in the grounds of one of the oldest and most prestigious venues in Milan, the Palazzo Serbelloni. Journalists were introduced to the new “Constellation” through a series of product briefings and experienced “life beautifully arranged” , a glimpse through the keyhole of Vertu concierge. Vertu brand partners PSG, Berry Brothers & Rudd and Key Club were brought to life at this exquisite venue alongside Michelin star catering.

The launch culminated in a party for 1,000 people with celebrities Uma Thurman, Tilda Swinton, David Gandy, Clive Owen, Michelle Yeoh and Rosie Huntington Whitely attending.